I didn't buy M&M candy when I went shopping for Halloween swag yesterday. I thought about it, but the only packages available at my local grocery store were M&M 2.0—the pastel variation of that otherwise tasty treat.
It's not that I dislike pastels, or even that I think the M&M folks were thinking about web 2.0 branding when they came up with the idea of doing a version of their candy coloured in this non-traditional way. That being said, I have gotten to the point where I don't explore anything on the web, or anywhere else, that is created using that recognizable 2.0 palate.
Bah. Colour me grumpy. Bah, colour me anything but baby blue.
Web 2.0 is sold as being all about the social aspect of on-line life. We have social bookmarking, social photo sharing, social clipping, social sorta-blogging, and so on, and so on. I'm a big fan of finding a sense of community on the web, so, in theory, I should appreciate these things, even if their target audience is 30-35 years younger than I am. However I'm finding that even when I could use the tools themselves, the planned community aspect of them makes me want to run away.
There's an aspect of this that reminds me of the summer of love (that would be 1968) as sold in discount stores all over the US in 1974. By the mid 70s kids from the suburbs were buying pre-frayed jeans and everyone had a bong hidden under their bed, purchased from the head shop in the mall. Any connection to the anti-war movement was gone and Janis was dead.
If you have to google Janis, go find a baby blue sorta-blog to read. There's nothing for you here.
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